Key Video Marketing Insights from Wyzowl’s Latest Survey
- Cowley33
- Mar 27
- 2 min read
Video marketing continues to hold a dominant position in online marketing strategies. According to the most recent data from Wyzowl, an overwhelming majority of marketers not only use video but also see it as a critical part of their overall approach. This blog distills some of the key statistics from Wyzowl’s survey and explains how UK businesses, especially small and medium-sized enterprises can leverage these insights for greater success.
Raising Visibility and Building Credibility
The survey indicates that 91% of businesses now use video as a marketing tool, up significantly over the last decade. This near universal adoption underscores the medium’s power to attract attention in a crowded marketplace. For small and medium sized businesses, producing engaging video content can help capture new audiences, reinforce brand identity, and showcase credibility. Whether it’s a product demo, a behind the scenes look at your team, or a short explainer, videos can connect with viewers more quickly and effectively than text based marketing alone.
Nurturing Decision Making Through Engagement
Wyzowl’s findings show that viewers are far more likely to remember a video they’ve watched than a piece of written content they’ve read. Many customers also prefer short, visually engaging clips over detailed manuals or lengthy explanations. By using video to highlight unique selling points, address common questions, or demonstrate real world applications, you guide potential clients toward a more informed decision. The increased viewer retention and engagement often translate into a deeper level of trust in your brand.
Driving Conversions and Measuring Impact
Crucially, Wyzowl reports that the majority of marketers credit video with a direct uptick in sales and lead generation. In fact, a high percentage of businesses say that adding video to landing pages has boosted conversions. Additionally, today’s analytics tools make it easier than ever to track how video content influences user behaviour, from click-through rates to time-on-page. This clarity allows UK businesses to refine their strategy, test new formats, and focus on the content that delivers the best return on investment.
How Instinctive Media Can Help
Instinctive Media - We specialise in creating bespoke video solutions tailored to the needs of UK based SMEs. Whether you’re looking to raise brand awareness, educate your audience, or drive conversions, our focus on strategic storytelling and high production values ensures your videos connect with viewers and support your business objectives.
Conclusion
The latest data from Wyzowl underscores an undeniable truth: video marketing remains a vital tool for brands aiming to stand out, engage prospects, and drive measurable results. By incorporating compelling visuals, concise messaging, and a clear call to action, businesses of all sizes can harness video’s power to grow their online presence and bottom line.
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