INSTINCTIVE BLOG

I’m Matt Cowley, a Beverley videographer, photographer and fully licensed drone operator, combining video, photography and drone services under one roof to create visuals that engage your audience and bring your project to life.

Picking the right frame rate (fps) for social media videos ensures smooth, clear playback on mobile. This guide covers Instagram, LinkedIn, Facebook and YouTube—explaining how each platform handles and converts frame rates, recommended settings (e.g. 30 fps for Reels and feed posts), and aspect ratios (9:16 vs 16:9). Learn simple tips to export natively, test on phones and boost your video quality today.

When cost concerns hold back SMEs from investing in video, it’s easy to overlook what truly matters: storytelling. Storytelling creates emotional investment by highlighting personal stakes, real‑life moments and universal themes. Authenticity, quirks, unscripted snippets and heartfelt journeys, all ensure your brand is remembered. Discover how Instinctive Media helps UK SMEs make every video count.

Unlock key video marketing insights from Wyzowl’s survey to boost visibility, engagement, and conversions.

Most businesses waste video content. Learn how to repurpose, optimise, and track results to maximise your video ROI.

Discover the top video marketing trends for 2025 - short-form, AI, and interactive videos. Stay ahead and grow your brand today.

Are you a fitness professional looking to increase brand awareness, customer engagement, conversion rates and website traffic?

Discover why SMEs should prioritise a video-first strategy in 2025 to boost engagement, ROI, and stand out in crowded markets.

Hull businesses are turning to video production to boost their online presence. Learn why video is essential for your marketing strategy.